Enter web3. Developed in part out of a desire to create something new and in part to escape the seemingly-constant tracking and monitoring by behemoths who try to anticipate your every want and need, web3 aims to be a kinder, cooperative, more egalitarian place - for the most part. (There are bad actors everywhere, and you should always act with caution, but at the core of web3, collaboration and equal opportunity are valued objectives.) This sense of community and opportunity to have a voice is generally core to DAOs.
Contrary to many an uninformed social media post, activities on web3 are not untraceable; they're actually extremely traceable. However, privacy and anonymity can often be maintained, which is a refreshing change for many.